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Digital Marketing Lead

Pakistan · Full-time · Intermediate

About The Position

What will you do?

You’ll be working with the Brand Manager in utilizing technical and commercial documents and internal material to create marketing content for launch, awareness, and ABM campaigns. Some of the things you’ll be responsible for are:

- Drafting webpage content from source material, news releases, proof reading articles and technical papers

- Publishing content on the INTECH website, and sharing it on social platforms

- Building and executing SEO-driven and organic social media campaigns for products and territories

- Building and executing paid campaigns for AdWords and LinkedIn

- Supporting Product Marketing and Territory Marketing Teams with organic and paid digital campaigns to support their marketing activities

- Coordinating with in-house and contracted designers/agencies to build video/post content for campaigns etc.

Requirements

You’re definitely qualified if you have:

- Undergrad in engineering/sciences/economics, with at least some Marketing electives

- An MBA or similar professional development degree/certification

- 3-5 years’ experience in Digital Marketing, with minimum 1 year in B2B marketing

- Aptitude for learning and working with technical content to a functional degree

- Bonus points for experience in technical sales, product marketing, or technical writing

- Moderate proficiency in MS Office (Excel, Word, PowerPoint in particular)

- Moderate proficiency in Illustrator, Photoshop, After Effects, and similar design software

- Good design and aesthetic instincts

- Residence in/willingness to relocate to Lahore

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